Screens And Meaning: The Videos We Watched In January That Will Inspire Your Marketing

By Simon CreedComments

Screens and meaning: The videos we watched in January that will inspire your marketing

As we look to focus our efforts, create ever-more absorbing content and make our marketing as human as, well, humanly possible - we’ve taken some time to dwell on our mantra...

Make it meaningful.

Because at the end of the day, if what you do doesn’t mean something to someone - what’s the fucking point?

Whether it’s client work, our own marketing, or our role in the wider Manchester community - the urge to squeeze out every ounce of value is a burning one.

So naturally, we’ve gone in search of new ways to inject reason into our work.

And so Meaningful Mondays was born.

We wanted to transform Mondays, breathe life, vibrancy and achievement into them.

From inspirational talks and brain training sessions, to sweaty (oh, believe me) team running sessions - as we prepare for the Great Manchester Run - we do Mondays different here at SupaReal.

And then we thought, how can we make this even more meaningful?

Why not share with you what we’ve learned each month - the resources and the lessons - so we can all bring that little bit more substance to the world?

So here’s January’s take...

GARY VAYNERCHUK: KEYNOTE INBOUND 2016

Gary Vaynerchuk is an unrelenting powerhouse who takes no prisoners - and that’s why we’re all about this video. Zero bullshit, just serious home-truths and actionable insights.

“The only thing that’s scary is the things you didn’t do.” - @garyvee (Click to Tweet)

Vaynerchuk talks technology, the revolution of mainstream media and how social is the new television. He scolds bulk emailers for wasting buyers’ time and their own. And lays out his own Facebook Ads strategy… 

Our takeaways:

  • Opportunity doesn’t hang about for anyone. Get off your arse and grab it.
  • Creativity is the variable of success
  • We’re in the golden era of Facebook marketing
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SIMON SINEK: MILLENNIALS IN THE WORKPLACE

If you’ve watched a Simon Sinek talk before, you’ll know that it’s almost impossible to not feel a little giddy after. This video went viral recently after his appearance on Inside Quest.

Sinek gives his own unique insight into why businesses are struggling to keep hold of millennials. He speaks directly to the tech generation and implores viewers to take a step back from their smartphones to build real relationships with real people. 

Our takeaways:

  • There ain’t no app for job progression. Patience and persistence is the answer
  • It’s business owners’ responsibility to build Millennial confidence
  • Innovation and ideas happen in the real world. Find a better balance between life and technology

SIMON SINEK: IF YOU DON’T UNDERSTAND PEOPLE, YOU DON’T UNDERSTAND BUSINESS

Sticking with the motivational maestro, we watched this video as an exploration of how modern marketers can build trust. And whilst authenticity is an obvious answer, Sinek goes way deeper.

He knocks brands for constructing a false image, when really, all we need to be is ourselves.

“Organisations should say and do the things they ACTUALLY believe and they will attract people who believe what they believe. Or they can choose to lie, and at the slightest hint that they might be lying, cynicism sets in.”

Our takeaways:

  • You don’t need market research to figure out who you are as a brand
  • Human interaction is a beautiful thing. We’re social animals - our survival relies on us being able to form trusting relationships
  • Empathy is everything

There’s more where that came from…

We all need a reality check once in a while, and we all want to improve on what we’re doing.

Whether its keynoters or everyday people, our job is to listen and react in the right way. And then, only then, will we understand what it is that needs to be done.

Keep your eyes peeled for next month’s meaningful digest...

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