What's the story?
In late 2014, the Head of Marketing for p&mm Sales Promotion (now part of the Sodexo family) went in search of a better way to grow three promotional marketing brands…
With an Inbound, content-led strategy — and HubSpot at the heart of it all — we delivered month-on-month uplift in reach, engagement and leads. And the results speak for themselves.
In just 9 short months:
- Pipeline value more than 14 times investment
- Email database grew by 169%
- 30% increase in traffic
- Landing page conversion rate up to 43.08%
Inbound marketing and the HubSpot platform has been welcomed by the rest of the Sodexo Benefits and Rewards UK business and we’re now rolling this out across the whole group.