Content-marketing Posts

This section of our blog is dedicated to all things Content-marketing. Here we will share the most useful, educational and thought provoking information on Content-marketing we can muster.

The six rules of content creation and why they matter

The six rules of content creation and why they matter

Content holds the answer to generating traffic and leads. But not just any content. It must cater to your personas and fulfil these six, sink or swim criteria…

Fatal (attract)ion: The 4 stages of inbound marketing explained

Fatal (attract)ion: The 4 stages of inbound marketing explained

Inbound marketing and content marketing; you can’t have one without the other. But this doesn't mean they are the same thing...

Why it’s time for marketing and sales to be bros, not trade blows

Why it’s time for marketing and sales to be bros, not trade blows

Sales and marketing are striving to achieve the same goal - namely business growth. But spend half their time ignoring each other or trading blows.

4 strong and stable marketing lessons from the 2017 General Election campaign

4 strong and stable marketing lessons from the 2017 General Election campaign

Here’s a collection of takeaways from the 2017 General Election campaign trail that should mean something to marketers...

8 tried 'n' tested B2B blogging best practices [Infographic]

8 tried 'n' tested B2B blogging best practices [Infographic]

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