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What's This Blog All about Then?

Welcome to the heartbeat of our website. As an agency that is passionate about practicing what it preaches, this is where we prove it.

Our mission is to share the most useful, educational and thought provoking information on content marketing we can muster. And because we're on a mission to make it meaningful, there will be plenty of rants and raves about how to keep it real, SupaReal.

Thought leadership is your roadmap for change

Thought leadership is your roadmap for change

It’s been 10 years since Simon Sinek first encouraged us to “Start with Why”, and emphasise the purpose of our organisations and what we believe. But “...ask ten people how they define thought leadership and you’ll likely hear ten different answers”. So, what’s missing?

The Changing Dynamic of Social Media (and How to Adapt)

The Changing Dynamic of Social Media (and How to Adapt)

Change is coming across Facebook, Twitter, Instagram and LinkedIn, and brands must be ready to adapt to stay relevant.
Authenticity in marketing - faking it ain’t making it!

Authenticity in marketing - faking it ain’t making it!

Due to influencers, audiences are becoming more aware of 'forced' marketing. People are craving authentic content now more than ever. 
How Google’s Update Will Change Content Discovery

How Google’s Update Will Change Content Discovery

Google's latest refresh 'Google Discover' will aim to take users on a journey through content, rather than simply answering search queries.