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What's This Blog All about Then?

Welcome to the heartbeat of our website. As an agency that is passionate about practicing what it preaches, this is where we prove it.

Our mission is to share the most useful, educational and thought provoking information on content marketing we can muster. And because we're on a mission to make it meaningful, there will be plenty of rants and raves about how to keep it real, SupaReal.

The Changing Dynamic of Social Media (and How to Adapt)

The Changing Dynamic of Social Media (and How to Adapt)

Change is coming across Facebook, Twitter, Instagram and LinkedIn, and brands must be ready to adapt to stay relevant.
Authenticity in marketing - faking it ain’t making it!

Authenticity in marketing - faking it ain’t making it!

Due to influencers, audiences are becoming more aware of 'forced' marketing. People are craving authentic content now more than ever. 
How Google’s Update Will Change Content Discovery

How Google’s Update Will Change Content Discovery

Google's latest refresh 'Google Discover' will aim to take users on a journey through content, rather than simply answering search queries.
Getting personal: How to make your marketing more ‘relevant’

Getting personal: How to make your marketing more ‘relevant’

Relevance drags you from the trivial trash pile, gives you a reason to exist, and says to the customer “We’re here for you.
Mind Matters: Mental Health Resources For Employers And Employees

Mind Matters: Mental Health Resources For Employers And Employees

In the right environment, work will have a positive impact on mental health. Aside from paying the bills, employees should feel a sense of fulfilment through developing new skills, building social connections, and boosting personal identity.