SupaReal Blog https://blog.supareal.com Welcome to the heartbeat of our website. As an agency that is passionate about practicing what it preaches, this is where we prove it en-gb Fri, 14 Feb 2020 15:07:19 GMT 2020-02-14T15:07:19Z en-gb Getting SupaReal about SupaReality https://blog.supareal.com/getting-supareal-about-supareality <h1>SupaReal do things a little differently.</h1> <p>That was my first impression when I met Liane and the rest of the team, and it’s persisted throughout our work with clients of all shapes and sizes. At the heart of the company is the ethos ‘Make it Meaningful’. This is more than a tagline. It’s an entire worldview that shapes every piece of work, every conversation and every decision.</p> <h1>SupaReal do things a little differently.</h1> <p>That was my first impression when I met Liane and the rest of the team, and it’s persisted throughout our work with clients of all shapes and sizes. At the heart of the company is the ethos ‘Make it Meaningful’. This is more than a tagline. It’s an entire worldview that shapes every piece of work, every conversation and every decision.</p> <img src="https://track.hubspot.com/__ptq.gif?a=363516&amp;k=14&amp;r=https%3A%2F%2Fblog.supareal.com%2Fgetting-supareal-about-supareality&amp;bu=https%253A%252F%252Fblog.supareal.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Fri, 14 Feb 2020 15:07:19 GMT https://blog.supareal.com/getting-supareal-about-supareality 2020-02-14T15:07:19Z Andy Mackay Bring data to life through content to tell original stories https://blog.supareal.com/bring-data-to-life-through-content-to-tell-original-stories <h3 style="padding-left: 40px; font-size: 24px;"><i>“Maybe stories are just data with a soul.” - </i><i>Brené Brown</i></h3> <h3 style="padding-left: 40px; font-size: 24px;"><i>“Maybe stories are just data with a soul.” - </i><i>Brené Brown</i></h3> <img src="https://track.hubspot.com/__ptq.gif?a=363516&amp;k=14&amp;r=https%3A%2F%2Fblog.supareal.com%2Fbring-data-to-life-through-content-to-tell-original-stories&amp;bu=https%253A%252F%252Fblog.supareal.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Content Marketing Mon, 16 Dec 2019 12:18:58 GMT liane.grimshaw@supareal.com (Liane Grimshaw) https://blog.supareal.com/bring-data-to-life-through-content-to-tell-original-stories 2019-12-16T12:18:58Z IT’S NOT WHAT YOU SAY BUT HOW YOU SAY IT – CONTENT EXPERIENCES COUNT https://blog.supareal.com/its-not-what-you-say-but-how-you-say-it-content-experiences-count-1 <p><em>“Content is the most effective way to ignite meaningful relationships. But even the greatest content must be combined with a remarkable experience to reach its full potential.”</em> - Yoav Schwartz, Co-founder &amp; CEO of Uberflip.</p> <p><em>“Content is the most effective way to ignite meaningful relationships. But even the greatest content must be combined with a remarkable experience to reach its full potential.”</em> - Yoav Schwartz, Co-founder &amp; CEO of Uberflip.</p> <img src="https://track.hubspot.com/__ptq.gif?a=363516&amp;k=14&amp;r=https%3A%2F%2Fblog.supareal.com%2Fits-not-what-you-say-but-how-you-say-it-content-experiences-count-1&amp;bu=https%253A%252F%252Fblog.supareal.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> content Wed, 20 Nov 2019 14:00:29 GMT emma.gray@supareal.com (Emma Gray) https://blog.supareal.com/its-not-what-you-say-but-how-you-say-it-content-experiences-count-1 2019-11-20T14:00:29Z Thought leadership is your roadmap for change https://blog.supareal.com/thought-leadership-is-your-roadmap-for-change <p><span style="font-weight: 400;">It’s been 10 years since Simon Sinek first encouraged us to “Start with Why”, and emphasise the purpose of our organisations and what we believe. Today, </span><a href="https://www.pwc.com/us/en/about-us/corporate-responsibility/assets/pwc-putting-purpose-to-work-purpose-survey-report.pdf"><span style="font-weight: 400;">PwC research</span></a><span style="font-weight: 400;"> shows 79% of business leaders feel purpose is central to success (and continued existence).</span></p> <p><span style="font-weight: 400;">It’s been 10 years since Simon Sinek first encouraged us to “Start with Why”, and emphasise the purpose of our organisations and what we believe. Today, </span><a href="https://www.pwc.com/us/en/about-us/corporate-responsibility/assets/pwc-putting-purpose-to-work-purpose-survey-report.pdf"><span style="font-weight: 400;">PwC research</span></a><span style="font-weight: 400;"> shows 79% of business leaders feel purpose is central to success (and continued existence).</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=363516&amp;k=14&amp;r=https%3A%2F%2Fblog.supareal.com%2Fthought-leadership-is-your-roadmap-for-change&amp;bu=https%253A%252F%252Fblog.supareal.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Inbound Marketing Content Marketing content Fri, 08 Nov 2019 11:46:12 GMT liane.grimshaw@supareal.com (Liane Grimshaw) https://blog.supareal.com/thought-leadership-is-your-roadmap-for-change 2019-11-08T11:46:12Z The Changing Dynamic of Social Media (and How to Adapt) https://blog.supareal.com/utilise-changing-dynamic-of-social-media <p><span style="font-weight: 400;">Social media has reached a tipping point.</span></p> <p><span style="font-weight: 400;">Social media has reached a tipping point.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=363516&amp;k=14&amp;r=https%3A%2F%2Fblog.supareal.com%2Futilise-changing-dynamic-of-social-media&amp;bu=https%253A%252F%252Fblog.supareal.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Inbound Marketing Content Marketing B2B Thu, 08 Nov 2018 14:18:41 GMT emma.gray@supareal.com (Emma Gray) https://blog.supareal.com/utilise-changing-dynamic-of-social-media 2018-11-08T14:18:41Z Authenticity in marketing - faking it ain’t making it! https://blog.supareal.com/authenticity-in-marketing <p><span style="font-weight: 400;">Sure, many of us have staged a photo, or been guilty of ‘doing it for the ‘Gram’, but there’s a line. </span><strong>And when you’re a brand, you need to be even more conscious of it.</strong></p> <p><span style="font-weight: 400;">Sure, many of us have staged a photo, or been guilty of ‘doing it for the ‘Gram’, but there’s a line. </span><strong>And when you’re a brand, you need to be even more conscious of it.</strong></p> <img src="https://track.hubspot.com/__ptq.gif?a=363516&amp;k=14&amp;r=https%3A%2F%2Fblog.supareal.com%2Fauthenticity-in-marketing&amp;bu=https%253A%252F%252Fblog.supareal.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Inbound Marketing social media authenticity Tue, 06 Nov 2018 12:04:02 GMT michael.beal@supareal.com (Michael Beal) https://blog.supareal.com/authenticity-in-marketing 2018-11-06T12:04:02Z How Google’s Update Will Change Content Discovery https://blog.supareal.com/google-content-discovery <p><span style="font-weight: 400;">‘Google it.’ Any company whose brand name comes to take precedence over the original verb, have conquered their industry. For Google, this was </span><i><span style="font-weight: 400;">search</span></i><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">‘Google it.’ Any company whose brand name comes to take precedence over the original verb, have conquered their industry. For Google, this was </span><i><span style="font-weight: 400;">search</span></i><span style="font-weight: 400;">.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=363516&amp;k=14&amp;r=https%3A%2F%2Fblog.supareal.com%2Fgoogle-content-discovery&amp;bu=https%253A%252F%252Fblog.supareal.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Inbound Marketing Content Marketing B2B Tue, 30 Oct 2018 16:25:33 GMT emma.gray@supareal.com (Emma Gray) https://blog.supareal.com/google-content-discovery 2018-10-30T16:25:33Z Getting personal: How to make your marketing more ‘relevant’ https://blog.supareal.com/make-your-marketing-relevant <p>&nbsp;<i style="font-size: 1.06667rem; background-color: transparent;"><span>Relevance</span></i><span style="font-weight: 400;">.</span></p> <i style="font-size: 1.06667rem; background-color: transparent;"></i> <p>&nbsp;<i style="font-size: 1.06667rem; background-color: transparent;"><span>Relevance</span></i><span style="font-weight: 400;">.</span></p> <i style="font-size: 1.06667rem; background-color: transparent;"></i> <img src="https://track.hubspot.com/__ptq.gif?a=363516&amp;k=14&amp;r=https%3A%2F%2Fblog.supareal.com%2Fmake-your-marketing-relevant&amp;bu=https%253A%252F%252Fblog.supareal.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Inbound Marketing Content Marketing B2B Personalisation Wed, 17 Oct 2018 07:30:00 GMT liane.grimshaw@supareal.com (Liane Grimshaw) https://blog.supareal.com/make-your-marketing-relevant 2018-10-17T07:30:00Z Mind Matters: Mental Health Resources For Employers And Employees https://blog.supareal.com/mind-matters-mental-health-resources <p><span style="font-weight: 400;">In the right environment, work will have a </span><i><span style="font-weight: 400;">positive</span></i><span style="font-weight: 400;"> impact on mental health. Aside from paying the bills, employees should feel a sense of fulfilment through developing new skills, building social connections, and boosting personal identity.</span></p> <p><span style="font-weight: 400;">In the right environment, work will have a </span><i><span style="font-weight: 400;">positive</span></i><span style="font-weight: 400;"> impact on mental health. Aside from paying the bills, employees should feel a sense of fulfilment through developing new skills, building social connections, and boosting personal identity.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=363516&amp;k=14&amp;r=https%3A%2F%2Fblog.supareal.com%2Fmind-matters-mental-health-resources&amp;bu=https%253A%252F%252Fblog.supareal.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> SupaReal Wed, 10 Oct 2018 08:15:50 GMT emma.gray@supareal.com (Emma Gray) https://blog.supareal.com/mind-matters-mental-health-resources 2018-10-10T08:15:50Z Keeping It Real With Liane Grimshaw: MPA Inside Stories Preview https://blog.supareal.com/supareal-mpa-inside-stories-preview <p><i><span style="font-weight: 400;">Our MD Liane Grimshaw will be interviewed at for the MPA's Inside Stories on 27th September 2018 at King Street’s Google Garage. </span></i><strong>Register for your free place </strong><a href="https://mpa.us4.list-manage.com/track/click?u=8c78d8d0a8228e00659ccc9e4&amp;id=4bb812112d&amp;e=1dba5d6a9e"><strong>here</strong><strong>.</strong></a></p> <p><i><span style="font-weight: 400;">Our MD Liane Grimshaw will be interviewed at for the MPA's Inside Stories on 27th September 2018 at King Street’s Google Garage. </span></i><strong>Register for your free place </strong><a href="https://mpa.us4.list-manage.com/track/click?u=8c78d8d0a8228e00659ccc9e4&amp;id=4bb812112d&amp;e=1dba5d6a9e"><strong>here</strong><strong>.</strong></a></p> <img src="https://track.hubspot.com/__ptq.gif?a=363516&amp;k=14&amp;r=https%3A%2F%2Fblog.supareal.com%2Fsupareal-mpa-inside-stories-preview&amp;bu=https%253A%252F%252Fblog.supareal.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Inbound Marketing SupaReal Content Marketing Thu, 06 Sep 2018 12:33:10 GMT liane.grimshaw@supareal.com (Liane Grimshaw) https://blog.supareal.com/supareal-mpa-inside-stories-preview 2018-09-06T12:33:10Z