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Content-marketing Posts

This section of our blog is dedicated to all things Content-marketing. Here we will share the most useful, educational and thought provoking information on Content-marketing we can muster.

Why B2B Marketers Need To Stop Caring So Much

Why B2B Marketers Need To Stop Caring So Much

B2B marketers aren’t cautious, they’re scared. They’re serving up vanilla content to everybody and nobody. 
What do the numbers say about your content?

What do the numbers say about your content?

You shared your post online but what happens next? Who's engaging and how? The clock is ticking...
Why B2C Doesn’t Own UGC - And How B2B Can Join The Party

Why B2C Doesn’t Own UGC - And How B2B Can Join The Party

User-generated Content isn't just for B2C brands. B2B brands are just as capable- if not better!
Why the World Cup puts content planning on the spot

Why the World Cup puts content planning on the spot

The World Cup is an enormous marketing tool when it comes to creating content. Successful content marketing relies on planning, so what can B2B brands learn from the successes and failures of their B2C counterparts when it comes to formulating a plan for this golden event?
Content marketers have commitment issues

Content marketers have commitment issues

The pressure is on for marketer's to shift focus away from “meaningless metrics” and invest more budget into content.