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Content-marketing Posts

This section of our blog is dedicated to all things Content-marketing. Here we will share the most useful, educational and thought provoking information on Content-marketing we can muster.

Why the World Cup puts content planning on the spot

Why the World Cup puts content planning on the spot

The World Cup is an enormous marketing tool when it comes to creating content. Successful content marketing relies on planning, so what can B2B brands learn from the successes and failures of their B2C counterparts when it comes to formulating a plan for this golden event?
Content marketers have commitment issues

Content marketers have commitment issues

The pressure is on for marketer's to shift focus away from “meaningless metrics” and invest more budget into content.
Mind your P’s and Q’s: Thank you page best practice

Mind your P’s and Q’s: Thank you page best practice

Delve into the golden opportunity of thank you pages and guide your contacts down the all important marketing funnel with these best practice tips.

Drive conversions with simple landing pages (Part 2)

Drive conversions with simple landing pages (Part 2)

Uncover the secrets of landing page best practice and encourage lead generation with these top tips.
Formidable content marketing lives and dies by smart collaboration

Formidable content marketing lives and dies by smart collaboration

Content marketing teams must look for solutions to workflow bottlenecks and breakdowns, adapting and re-inventing the assembly line to facilitate hassle-free collaboration.