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Inbound-marketing Posts

This section of our blog is dedicated to all things Inbound-marketing. Here we will share the most useful, educational and thought provoking information on Inbound-marketing we can muster.

Getting personal: How to make your marketing more ‘relevant’

Getting personal: How to make your marketing more ‘relevant’

Relevance drags you from the trivial trash pile, gives you a reason to exist, and says to the customer “We’re here for you.
Keeping It Real With Liane Grimshaw: MPA Inside Stories Preview

Keeping It Real With Liane Grimshaw: MPA Inside Stories Preview

I pulled Liane from her busy schedule to get some quick-fire insight into her approach to making it meaningful in business and marketing, ahead of her interview for MPA Inside Stories.

Here’s what she had to say...

Why the World Cup puts content planning on the spot

Why the World Cup puts content planning on the spot

The World Cup is an enormous marketing tool when it comes to creating content. Successful content marketing relies on planning, so what can B2B brands learn from the successes and failures of their B2C counterparts when it comes to formulating a plan for this golden event?
How we transformed the reach, relevance and overall online presence of three Sodexo UK brands [CASE STUDY]

How we transformed the reach, relevance and overall online presence of three Sodexo UK brands [CASE STUDY]

Take a look into how sophisticated inbound strategies boosted the reach and relevance of three Sodexo UK brands.
Drive conversions with simple landing pages (Part 2)

Drive conversions with simple landing pages (Part 2)

Uncover the secrets of landing page best practice and encourage lead generation with these top tips.